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SYDNEY: Instagram & Facebook Course (intensive) for Business 2020

February 2020: in the Sydney CBD: Intermediate Facebook and Instagram Course for Social Media Managers

February 2020 - 2 Day Instagram and Facebook Course - Sydney

Hello There! I put this course together for social media managers who have an Instagram and/or Facebook Page but really want to expand what they are already doing. How do we know what we don’t know? 

Over the years there have been a wide variety of questions: 
    •   do I really need to use video? 
    • what analytics are important in social media?
    • how do I better target my audiences?
    • we have great content but not much engagement?
    • can I pixel retarget ads for warm leads?
    • how do I use social to increase my email newsletter signups?

The list actually is pretty endless. That is probably because I have asked at the beginning of every single workshop “what do you want to learn, what are you goals, what questions do you have”. I’ve distilled the questions I think are closest to an “intermediate” level and put them in the course. I keep the numbers small so we can change up the questions or add them in if required. If you’ve ever wanted to just sit down for a day or two and get your Instagram and Facebook right, this is the course for you. Probably. Mostly likely. Oh, ok, read on, and make sure you understand the learning outcomes of the course and they map to what you want to learn .Hopefully I’ll see you soon! xxx Laurel 

Course Summary

Sydney CBD Facebook for Business course: NEW DATES!!! 29th and 30th of November 2018 (2 day Sydney course) Are you wanting to take your Facebook Business Page to the next level?

Curriculum of the Facebook course (Sydney, Australia 2018):

Are you interested in:

    • Facebook Content Creation, posting, creating, images, videos, livestream, when to post?
    • Facebook Analytics, Insights, KPIs and writing Measurement reports? Facebook 2 Day course in Sydney CBD with Laurel Papworth
    • Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting
    • Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?
    • Facebook Business Apps: Adding Apps to your Facebook Page including a shop for selling within the Facebook Page, email such as Mailchimp apps and Instagram and Youtube integrations?
This course is not for the absolute beginner unless you are very confident! We do go quickly through the basics on day one but speedily move into intermediate areas of Ads and Analytics, Algorithms and so on.

Intended Audience

If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version. It is not a beginners "how to set up a Facebook Page" course but suitable to someone who:
  • Has been managing as a Facebook Page Admin for a while but needs more help to kick it to the next level.
  • Has boosted posts or done basic Self Serve Ads in Ads Manager but would like to know more about Pixel retargeting or Power Editor.
  • Wants more engagement on their Facebook Page including setting up a Conversation Diary with correct hashtags and times to post specific content.

Learning Pathways:

This course is a worthwhile benefit to those who are studying Diploma of Business (Social Media) and/or are interested in deeper knowledge of frameworks and algorithms. Advanced users (who have already been using Business Manager, Power Editor etc for some time) may not benefit as much as an intermediate user.


Please bring your own laptop and a power supply for that laptop. Internet (wifi) and a powerboard will be provided. Please contact us if you have accessibility requirements.


Included in your 2 Day Facebook workshop:

  • An online course covering the material will be provided to participants so they can review video tutorials and walkthroughs later.
  • Lunch both days (please email any special requirements)
  • Workbook (PDF)

I'll email you before the course with more details to prepare you for the intensive 2 day Facebook Course.

29th & 3oth November 2018 (2 day Sydney course) #fabo2

Course Curriculum

Laurel Papworth

Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has 11,000 online students studying social media with her. A Cert IV in Adult Education and decades of University, College and private teaching has given Laurel a good grasp on how to pass on information in a fun and knowledgeable way.  Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and has taught Facebook, Blogging etc at the University of Sydney for 10 years. Laurel: About 

John Smith


Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing