Social Media Executive Course

For Senior Marketing PR and Digital Professionals and Executives

Course Summary

Learn Strategy, Campaigns, Analysis, Crisis Comms and more around social media. This is a mix of LIVE mentoring (class or Zoom) AND online video courses. And do your homework! No Exceptions!! (except for bushfires, but not viruses *rolls eyes*) 
2020 NOTE: This course is only open to clients who have pre-booked their sessions with me. But if you are interested in specialist consulting/courses/workshops/online and in the classroom on Crisis Communications, Social Media Strategy for Government, Campaign diaries including influencer calendars and promotions programming for social media, please contact me.
Current clients: the Zoom sessions are bookable through the link sent to you or just email my PA to schedule. The real life classroom courses will resume... yeah, my crystal ball is a cloudy at the moment :P 

Laurel Papworth

Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has 11,000 online students studying social media with her. A Cert IV in Adult Education and decades of University, College and private teaching has given Laurel a good grasp on how to pass on information in a fun and knowledgeable way.  Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and has taught Facebook, Blogging etc at the University of Sydney for 10 years. Laurel: About 

Course Pricing

  • Most popular
    Lifetime Access
  • $9000 AUD



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  • MONTHLY - Social Media Executive
  • $450 AUD

    per month

    The Executive Courses PLUS Social Media Manager Courses PLUS Private Mentoring

    Buy Now
  • ANNUAL - Social Media Executive
  • $4500 AUD

    per year

    The Executive Courses PLUS Social Media Manager Courses PLUS Private Mentoring

    Buy Now